Meet our CEO!
Sheron Lau
Established in early 2020 by Sheron Lau, Jump Thru Hoops sets itself apart through Sheron's fusion of philanthropic dedication and youth development. With a background spanning over two decades in the Financial Industry and a parallel commitment to philanthropy, Sheron has also assumed the role of Chair at the Canada Basketball Foundation since February 2021.
Looking at the present day, Jump Thru Hoops has experienced remarkable growth, evolving from individualized 1-on-1 sessions to comprehensive empowerment basketball camps across the country, inclusive of team initiatives and community-driven philanthropic endeavors such as back-to-school and Christmas drives. Notably, with the introduction of representative teams, Sheron's exceptional leadership has consistently propelled the organization to new heights each year.
Sheron's unwavering commitment to dismantling barriers and fostering access for marginalized communities is unparalleled. Furthermore, she devotes significant time to empowering Indigenous communities by offering access and financial literacy resources, collaborating with numerous Nations nationwide.
Meet our Dream Team!
Starting with our Coaches!
Matthew Groe
Matthew was the first standing volunteer, mentor and coach at Jump Thru Hoops, the original member of the Dream Team.
In fact his volunteering days started with his mom, Sheron, when he was just 5 years old at The Darling Home for Kids (a respite and palliative care for medically fragile children).
It was then and there where he developed a passion for helping others.
Matthew is currently furthering his academic and athletic career at McMaster University and on the Men’s Basketball Team. He graduated from Holy Trinity in Oakville in 23’, and also spent a year at Montverde Academy where he developed his discipline and appetite for hard work. He is Coach Shomari’s understudy and has been a permanent fixture at Jump Thru Hoops since it’s inception.
Matthew brings an enormous amount of positivity in his coaching and will be the first to congratulate you on your win, or show his support. Impacting the youth alongside is mom is something he is very proud of.
Next, Our Organization Ambassadors!
Emily Noon
Emily along with her sister will serve as ambassadors for Indigenous Youth, aiming to boost awareness and encourage greater involvement among young female basketball enthusiasts.
Emily Noon is a nehiyaw iskwew (Cree) born in Saskatoon, Saskatchewan and is a member of Thunderchild First Nations, located in Treaty Six territory.
In 2023, she graduated from Simon Fraser University with a Bachelor of Arts, Sociology major, and Indigenous Studies minor, along with a Certificate in Criminology and another Certificate in Social Justice.
She cherished her time working with the youth and developing student programming in her roles at Wanuskewin Heritage Park, the City of Saskatoon, and the Canadian Roots Youth Reconciliation Initiative
Madison Noon
Madison along with her sister will serve as ambassadors for Indigenous Youth, aiming to boost awareness and encourage greater involvement among young female basketball enthusiasts.
Madison Noon is a nehiyaw iskwew (Cree) from Saskatoon, Saskatchewan, and a member of the Thunderchild First Nations, located in Treaty Six territory.
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She is completing her final year as a Dance Major at Toronto Metropolitan University. With 14+ years of experience, she is well trained in ballet, contemporary, jazz, tap, hip hop, and powwow jingle dress dancing. She has represented Team Canada and competed at the IDO Hip Hop Championships in Copenhagen.
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Madison has also been featured in music videos and commercials, and is known for her community workshops inspiring Indigenous youth.

WHAT WE OFFER
Jump Thru Hoops prides itself on teaching basketball fundamentals in an effective format to ensure success for every player. Our teaching does not stop on the court, we pride ourselves in the mentorship and teaching we provide to our student-athletes off the court as well. Our commitment to youth development and support for the most vulnerable in our community is second to none.

Our Pillars
JTH’s philosophy is built around pillars which encourage youth to create their own unique path to success. We focus on teaching skills needed to allow them to carve that path and propel them to success. The skills we focus on, which we refer to as pillars, consist of financial literacy, academics, philanthropy, mental health, nutrition, career counselling and brand building, social media responsibility, and last but not least, basketball.
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ACADEMICS
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FINANCIAL LITERACY
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PHILANTHROPY
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MENTAL HEALTH
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NUTRITION
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CAREER COUNSELLING AND BRAND BUILDING
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